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Treat Collection : Berlin cool. Hollywood Glam

Berlin & LA based label, Treat Collection, presents glamorous color lines, consisting of urban inspired nail polishes & natural lip shines as well as a gentle nail care products– a treat not only for the lips & nails (after all the polishes are 5-FREE & contain less chemicals than regular products), but a treat in itself.
It’s just that daily little dose of self-indulgence that neither ruins your bank account nor leaves you with a bad conscience... like a great novel waiting to be read... like breakfast in bed, a long soak in the hot tub or a beautiful bunch of flowers. The line is sophisticated yet open minded, trendy but not flashy; the design of the heavy luxurious glass bottles with a gold finish is chic, but thanks to the sleek minimal logo, not overdone. 

Treat Collection was born in Berlin & of course shows urban edginess. It is made for the self- confdent girl or woman with a casual high twisted bun or ponytail wearing a khaki parka, skinny jeans & a well ftting white T-shirt as her daily uniform to roam Berlin, preferably on her bike. On Saturdays she strolls around the farmers’ market, meets her friend for a coffee & takes her dog for a walk. But at night, there is a transformation! Being a huge fan of old school Hollywood glamour she then morphs into a sexy, cool lady. Think of mid century style houses, the cream colored 50s Mercedes Convertible, freshly coifed hair & perfectly groomed nails. A modern Angelina Jolie. Looking equally effortless but stylish in both Berlin & Los Angeles – simply fabulous in any city to be precise! Sophisticated yet modern, glamorous but not overdone, classy with some attitude. And with some earned interest in treating herself well, rightfully so!

Treat Collection polishes are cruelty-free + ”5-free” – this means they deliberately abstain from commonly used risky ingredients and never tested on animals. No more doubts or worries about having your nails shine day after day, even during pregnancy or with children around –  the polishes are non-toxic and so much healthier than regular products.

Treat Collection says NO to:

  • Formaldehyde -  commonly used in mass-market polishes toxic ingredient
  • Formaldehyde Resin - one of the oldest plastics with hard & break-proof properties, it is frequently used in the production of chipboards & circuit boards. However, it is deemed to cause allergic contact reactions & skin problems. We want you to be care-free when brushing a strand of hair out of your face or touching up on your make-up – this is why Treat Collection opts for non-hazardous resins
  • Toluoene is liquid is also contained in gasoline & is used as a solvent – but EU Regulation classifes it as harmful to health. Its strong smell would drive you to your knees & can be addictive. To Treat Collection  it is a matter of course to use vegan alternatives in their polishes
  • DBP (Dibutyl Phthalate) - a commonly used plasticizer used to keeps plastics elastic – but they are entirely out of place in baby articles, toys & cosmetics. Given that it is classifed as toxic & dangerous to the environment it is even prohibited for such purposes in the EU. Unlike other manufacturers the brand has always made sure that the Treat Collection nail polishes keep supple & smooth using non-poisonous components!
  • Camphor - another component used as plasticizer – in addition it is used in pest control & blasting gelatine. Not very sexy, all the less since it is psychoactive & toxic, thereby causing nausea, respiratory distress & panic attacks. Nothing you want to use on your fngers or toes, which is why Treat Collection polishes make sure you nails shine healthily.

Ingredients Treat Collection uses in their nail polishes:

"Too bad that nail polishes don’t get by with purely organic & natural ingredients to meet Treat Collection high standards"- says the brand founders, - "This is why we pay utmost attention to only use substances that are state-of-the-art with respect to safety, health & environmental compatibility as well as quality –for outstanding brilliance that makes you shine."

Treat Collection says YES to:

  • Ethylacetat - is organic compound is extracted from acetic acid & for its sweet fruity smell similar to that of pears is also used to avour lemonades, drops or medicaments. As versatile solvent it is the brand's choice to make sure the ingredients in TC polishes mix & blend well
  • Butylacetat - a further organic compound found in many types of fruit & for its pleasant sweet smell of bananas or apples is used to flavour foods. Given its outstanding solvent power it ensures excellent & healthy – gloss & flow in varnish. Just what we want for our Treat Collection!
  • Isopropyl - blended with herbs & essential oils this liquid is used to produce rubbing alcohol – a well-tried household remedy that is massaged into the skin to alleviate pains be they strains or joint complaints. Given that it can be safely used it is a further solvent Treat Collections likes to use it for their polishes
  • Nitrocellulose - based on cellulose, an important structural component of the primary cell wall of green plants, this compound is the perfect film-forming basis for TC nail polishes – ‘cause Treat Collection is here to stay on!
  • Adipic acid - in nature this colorless & odorless organic compound is found in beet root & sugar beet & given its sour taste is an EU-approved food additive. It plays a role in the production of nylon & keeps the TC polishes naturally smooth & supple
  • Trimethyl pentanyl diisobutyrate - is biodegradable compound serves as basis for producing plasticizers & tensides. It makes sure our TC polishes stay on your nails as loooong as possible to make you shine day after day
  • Stearalkonium hectorite - a harmless thickening agent to make sure that shimmering particles evenly spread over your nails. Given its tolerability it is also used in lipstick or eye make-up
  • Diacetone alcohol - is organic compound with its sweet smell is used as a solvent in natural lacquers & colorants & besides is used in compounding fragrances. Given its brilliant properties TC uses this liquid  to make your nails outshine each other.

 

       
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