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The culmination of many years of research in the field of anti-ageing, contains a revolutionary patented fusion of two vital ingredients - Silver Hydrosol & DNA HP 

The London-based ARgENTUM apothecary (UK) utilises the inherent strength of silver to create unique & powerful skincare, combining masculine with feminine intuition. After many years of research in the field of anti-ageing ARgENTUM has formulated a patented fusion of two vital ingredients – Silver Hydrosol & DNA HP.  
As we age MMPs (=Matrix metalloproteinases) increase, which in turn cause the decline in collagen synthesis. By applying topically, the clinical characteristics of ARgENTUM products deal with the principal causes of ageing. 
Silver Hydrosol is the purest & highest grade (made of 99.99% pure silver) of all the colloidal silver categories. It has a high content (96%) of ultra-fine, positively charged silver ions (Ag+), suspended in pharmaceutical-grade purified water. It has powerful anti-inflammatory & antibacterial properties, regulates skin flora, increases the process of tissue regeneration, decreases irritant effects caused by oxidative stress & stimulates skin elasticity.
DNA HP is a natural marine sourced ingredient, based on the work of Nobel Prize winning scientists. It works by trapping a toxic radical, namely hydroxyl, which is highly reactive to biomolecules such as collagen & elastin causing their oxidation & degradation. Additionally, its structure is such that it can penetrate cutaneous intercellular space, thus promoting & increasing skin hydration by carrying 10,000 times its weight in water. This is unlike any other hydration product, which simply attempts to ‘trap’ water in the skin.
The result is a natural, powerful anti-aging, restorative & super hydrating skincare that gradually improves the overall texture of your skin. 
ARgENTUM is made with precious 99,5 % natural ingredients sourced from all over the world and is using as many organic ingredients as possible, particularly thier essential oils & extracts.
It is produced in very small batches to maintain purity & efficacy. The protective qualities of the violet glass & the naturally antibacterial properties of Silver Hydrosol have allowed ARgENTUM to use only the very mildest combination of two food grade preservatives.
ARgENTUM signature scent has been developed by Delphine Thierry, a prominent perfumer from Grasse in France, who specialises in using natural ingredients.
It all began with ARgENTUM apothecary CREATOR and CEO Joy Isaacs, who was born & raised in South Africa. Joy’s mother used colloidal silver spray as part of family life to treat scratches, burns & grazes and prevent infection. When her sister’s teenage skin showed signs of acne, colloidal silver kept her skin clear & blemish free. After starting a family in London, Joy continued to put her trust in colloidal silver to care for her three boys.
In 2010, Joy underwent major surgery and again experienced silver’s miraculous power of healing, when her surgeon used special silver impregnated dressings.
Soon after this experience she had a vivid dream. It was a dream with immense energy, from which she woke with a clear vision to use the power of silver in skincare. This was the start of ARgENTUM’s journey.
Joy shared this vision with ARgENTUM SAGE and COO, Stephanie Thierry. They had known each other for many years & shared similar ethics & aspirations.
Using natural ingredients that have been ethically sourced was something very close to the SAGE’s heart & she felt a strong synergy with the CREATOR’s vision.
Their journey led them to the MAGICIAN, Dr Gilbert Mouzin, a pioneering scientist in the field of dermo-cosmetics. They wanted to establish a range of products that were not only from natural origins, but able to deliver the science that would be a leader in modern skincare. On this odyssey they embraced several key people reflected through the rest of the 12 archetypes, CAREGIVER, EVERYMAN, RULER, JESTER, INNOCENT, REBEL, EXPLORER, HERO & LOVER, who played their own unique role in the establishment of ARgENTUM. The dream became a reality.
ARgENTUM collaborats with an innovative young artist, Joe Wilson, who has captured the world of ARgENTUM with illustrations of la maison & the 12 archetype cards. Each jar of la potion infinie will contain one of those cards delivered by chance, but always with love. You can draw energy from their messages which reflect your subconscious to help you create inner harmony & balance ~ the beauty within.

ARgENTUM strictly opposes animal testing & neither perform nor commission animal testing on any of their products or ingredients. ARgENTUM does not use any genetically modified ingredients of any kind. All products are FREE FROM parabens, sulfates, petroleum, mineral oils, silicons, DEA, PEGs, propylene glycol, artificial fragrances & colours.


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