A natural, rejuvenating skincare program that consists of a simple range of products to detox, restore & revitalise the skin.
Advanced green biotechnology & science.
Ayuna · Less is Beauty (Spain) represents a commitment to pure, effective, clean & safe cosmetics.
Knowledge, work & perseverance. These three words are key to the global success of Ayuna · Less is Beauty, a Spanish independent cosmetics brand that has exploded onto the green beauty scene as a cult brand.
Since its official launch in January 2017 its ascention has been rapid, even catching the attention of it’s brand founders who acknowledge that the rise has been "meteoric" & "unprecedented".
This story begins with a working relationship at the start of the millennium. Isabel & Begoña, met while working at a prestigious cosmetics firm, the first as a Technical Director and the second as a Director of Training.
Their vision for innovation was immediate & together they introduced a whole new dimension to how to treat the skin, which led them to develop many concepts & products of great value.
After years of scientific & professional experience, these two women decided to combine their knowledge to create their own brand. Their experience in skincare combined with their extensive understanding of the market, active ingredients & application methodology, has led them to a natural evolution in the field of skincare.
From this subtle alliance of knowledge & experience AYUNA · Less Is Beauty is born. An evolutionary, scientific-botanical approach to cosmetics that favors simple beauty & WELL·AGING, a concept inspired by "less is more". AYUNA represents the commitment to pure, effective, clean & safe cosmetics.
Begona Sanjuan is a passionate beauty industry professional & an expert in product development, SPA & Wellness therapies & aesthetic treatments. She has achieved a wide array of accomplishments in the industry from product trendsetting, to trainer of trainers & facialist guru.
Dr. Isabel Ramos, PhD in chemistry, is one of the brightest & most creative professionals in this industry. She is an expert in Green Technology & the development of natural cosmetics. At the core of her being is a deep focus in understanding the science the behind the skin, biochemical & biophysical mechanisms & the art of product textures.
Ayuna products are remarkably suitable for even sensitive skin types as the formulas are free from any ingredients of concern which can stimulate skin irritation or inflammation. Plus, AYUNA ‘topical fasting’ approach promotes regeneration of the skin through detoxification. Tremendous care has been taken in formulating Ayuna's products to provide maximum tolerance & compatibility with the skin.
Ayuna Universe. A beauty cosmos of innovative concepts, unique products & well-aging results.
Anti-aging implies an intrinsic war against aging. AYUNA • Less Is Beauty dares to disrupt this mindset & replaces it with WELL•AGING, a modern & integrated approach to beauty which embraces a lifestyle that promotes aging gracefully. The result is a visible improvement in skin texture, wrinkles, redness, elasticity & dark spots.
INNOVATION. Modern Science
Breakthroughs in Epigenetics & the Brain•Skin Connection have refocused Ayuna view of skin aging. Research shows that our thoughts, lifestyle & environment can alter our DNA.
PRODUCT. Topical Fasting
The basis for topical fasting is the same as the basis for general fasting - when we eliminate overstimulation, limit the intake & provide a balanced diet, self-repair & self-regeneration mechanisms are immediately activated.
METHOD. Slow & Intentional - Milndful Beauty
Only a slow & intentional approach to aging gives us the space to connect with beauty in an entirely different & positive way. Beautifulness blossoms as a discipline by adapting the teachings of mindfulness to the realm of beauty.
The Science. SCIENTIFIC GARDEN
The close relationship between plants & humanity goes beyond being a food source; plant’s therapeutic properties are relevant to the evolution of mankind.
Plants possess a wide-ranging chemical arsenal. And, thanks to today’s advances in biotechnology, science has opened the door to botanical cosmetics, promising excellent potential for the skin due to precise and effective components created by nature itself.
AYUNA’s Scientific Garden stems from Botanical Cell Cultures derived from wild plants that are adapted to the controlled conditions of a laboratory. It is a vertical, sustainable and indoor in vitro culture system, from which a HIGH CELL DENSITY SUSPENSION is obtained that is rich in growth factors, transcription and epigenetic factors and peptides.
From the mastery gained in the domain of VEGETABLE CELL CULTURES, AYUNA · Less Is Beauty is born, formulated with ingredients rich in Phyto-peptides (from Turmeric Root and Centella, known as the longevity plant, favorably help the skin to maintain its regenerative abilities) & Plasmas rich in Botanical Cell Factors (from Green Carrot, Arabian Cotton and Pomegranate, which work in a variety of functions in the skin).
Natural & Organic -Ingredients are naturally sourced & whenever possible, organic.
Clean & Green Processes - Pure botanical ingredients that are pesticide- & herbicide-free.
Absolutely NO Villain Ingredients -Products are developed free from any & all ingredients of concern.
Compliant with All Eco Standards - all ingredients are EcoCert, Natrue, Cosmos and/or ISO Compliant.
Sustainably & Ethically Sourced - employing cultivation methods with minimal water & carbon footprint.
Cruelty-Free & Vegan-Friendly - not tested on animals & free from animal-derived ingredients (only small amount of beeswax in Cream II).
AYUNA · Less is Beauty reduces skincare to the essential. Through a discrete range of formulas – produced with care, attention & intelligence - it offers the skin "more" with "less".
Independent, exclusive & sustainable. AYUNA is an indie luxury cosmetic brand that offers specialized solutions based on disruptive concepts. Characterized by their independence - from large laboratories & multinationals - AYUNA invests in quality & are respectful with both the skin & the environment. AYUNA creates products that use natural, green ingredients manufactured by employing a small-batch, location production system.