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Skincare-Powered Makeup. Clean, skin-centric beauty.
ILIA Beauty (Canada - USA) is a multi-awarded, prestige line of natural & organic beauty products that combine superior color performance & nourishing organics.
Launched in 2011 by Vancouver-born Sasha Plavsic that is out to prove that you don't have to choose between functionality & sustainability, and can have the best of both worlds when it comes to keeping yourself looking your best.
Sasha tells, “ We use a large percentage of certified organic & bio-active botanicals from ethical & sustainable sources wherever feasible. And we also use small amount of safe synthetics that make the product perform.

We believe in skin that looks like skin—and radiance that comes naturally. With transparency as our guide & color as our vehicle, we challenge the conventions of clean beauty to create something radically new, through safe, potent formulas that protect & revive your skin."

ILIA uses skincare & makeup as one & early on realised botanicals were not enough. ILIA potent formulas are designed with active levels of skincare ingredients that shield skin from environmental stressors.
ILIA strongly believes in SPF, as it is what protects & powers these actives, making them up to 200% more effective. Without it, those skin-saving ingredients deteriorate quickly when exposed to light.

ILIA Beauty daily essentials are designed to instantly revive your look. It all comes back to vibrancy, vivid washes of color & a fuss-free philosophy with a focus on making your skin look & feel alive.

With many of ILIA products multi-use, for easy application on-the-go, you can make it up or make it down!

Ingredients transparency

The ILIA'a founder Sasha learned early on that not every natural ingredient is good for the skin, nor is every synthetic bad. Clean beauty is where those two collide—with conscious, carefully-selected ingredients & no compromises. Since their journey began in 2011, the company has been continually working to push the boundaries of innovation—and the industry—forward.

ILIA uses mineral based pigments, which are iron oxides, as a base & are derived naturally.

ILIA has used small percentages of safe synthetics in some their products from the very beginning & are very open & transparent about why. Food Grade dye is a synthetic form of color & is derived from the same source as Dimethicone. The choice to use Food Grade Dye was preferred over the use of Carmine (crushed beetle skin) when formulating certain lip colors in order to obtain a stronger hue. The majority of the product is made up of natural mineral dyes, yet some do contain low percentages (2% or less) of food grade. Their dyes & pigments (carmine, mica, etc) are all FDA approved Food-Grade dyes. ILIA only use the highest-grade pigments, sourced from the Loire Valley in France.

There are hidden dangers throughout the industry & many of the natural mineral dyes are harvested by children in India who are treated very poorly. For ILIA it is important to understand the complete picture & make a choice on what we choose to support & why.

ILIA's SPF is a combination of both Titanium Oxide + Zinc Oxide for a 100% Natural SPF. The SPF used in ILIA products is non-Nano, non-Nano, uncoated Zinc Oxide.

ILIA Tocopherol used on some products is naturally derived from pressed flowers (Vitamin E).

The only preservative ILIA uses is Phenoxyethanol Alcohol - is an organic compound that is a mild alcohol derived from flowers. It is used as a natural preservative in place of other preservatives such as parabens. Any alcohol content will evaporate immediately when applied to the skin.

ILIA products are cruelty-free & Leaping Bunny certified, plus many of their products are vegan as well.

ILIA strives towards more sustainable packaging through the use of recycled aluminium, glass components & responsibly sourced paper

ILIA Beauty products are appropriate for all skin types: they’re FREE FROM phthalate, sulfates, synthetic fragrances, parabens, Non-GMO, gluten free & talc free.

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