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Natural advanced skincare & organic vegan makeup expertise from northern California powered by ingredients from USA organic farms.

 Advanced, high potency ingredients:
Vitamin C & fruit stem cells, vegetable hyaluronic acid, peptides, algae, grapeseed & natural essentials oils. 

Proprietary base of nutrient-rich certified organic botanical juices, instead of petroleum by products or water fillers.

Masterminded by a California team passionate about healthy lifestyles & whose organic products are backed by powerful science. It all started when Karen Behnke, a serial wellness entrepreneur, who built one of the first corporate wellness companies in the country, developed a keen interest in personal care products upon becoming pregnant with her first child at the age of 40.

Experiencing hormonal changes & the beginning of lines in her skin, Karen set out to find healthy skincare solutions that delivered visible results. She was astounded to learn that, although the skin absorbs over 60% of what is placed on it, there were very few available healthy personal care products that worked well. She wanted to create meaningful change in the beauty industry.

Years after her second child was born, Karen subsequently bought the name “Juice Beauty” in 2004 & launched the Company from scratch in 2005. Karen set out to do the impossible: to create organic & natural formulations that perform as well as conventional beauty products yet never compromise on the luxurious experience. Over 5 years, Karen’s team worked with PhD chemists, physicians & microbiologists to perfect Juice Beauty’s chemistry. Juice Beauty’s revolutionary formulations started with a basic premise: Karen believed that by formulating with an antioxidant & vitamin-rich organic botanical juice base, rather than petroleum derivatives or added water & combining it with powerful skin care ingredients, it could yield equal or better results than conventional or natural products. Multiple clinical testing proved her right. The company really started growing when the Green Apple Peel™ – now patented – escalated to fame through celebrity favorite mentions & media awards.

The Juice Beauty is based on the use of fruit acid & extract in skincare. The products include, among other things, AHA acids from apple, grape & lemon - all available from nature. In the manufacture of the firming Stem Cellular series, a combination of uniquely patented plants stem cell technology, vitamin C & grape seed oil is used.

Today, Juice Beauty offers award winning (InStyle, ELLE, Allure etc awards) skincare & makeup products that meet rigorous US & EU organic regulations supported by solid eco-values that include purchasing many ingredients locally from West Coast certified organic farmers & manufacturing strictly in the USA often with solar power, utilizing sustainable containers & printing with soy ink. Juice Beauty also provides donations to many charities.

“At Juice Beauty we believe in advanced beauty solutions that harness the best of certified organic ingredients to deliver clinically validated skincare & vibrant plant-pigment makeup that provide beautiful results, enrich your well-being & sustain the Earth.”- Karen Behnke, founder

Juice Beauty Eco-Values include:

  • Authentically Organic Formulas made with USDA certified Organic Ingredients: Juice Beauty uses ingredients from USDA certified organic farms for two reasons, to enhance the powerful antioxidants which increases the efficacy of the products & to limit pesticide & synthetic fertilizer residue which could be absorbed.
  • Powerful Action Without Potentially Harmful Endocrine Disrupting Ingredients: Juice Beauty formulates without parabens, petroleum, pesticides, propylene or butylene glycols, silicones, talc, carbon black, phthalates, sulfates, PEGs, TEA, DEA, GMO, silicones, artificial dyes or synthetic fragrances. 
  • Vegan & No Animal Testing: Juice Beauty never formulates with animal byproducts whether it's glue from horse hooves, or carmine from crushed beetles. Additionally, Juice Beauty is Leaping Bunny certified & have received the PETA courage in commerce award.
  • Sustainable Company Practices utilizing Solar Power & Sourcing Locally. Juice Beauty sources as many ingredients as possible from the Western Region of the United States to limit fuel waste & to control quality. Of course their formulas are as sustainable as possible since the majority of the ingredients come from USDA certified organic farms & their packaging boxes & labels are made with recycled or FSC certified paper, printed with soy ink & sourced in the US.
  • Socially Responsible Giving. The company donates to several charities including the Breast Cancer Fund & EWG. These two organizations provide amazing data pointing out the many unnecessary chemicals in conventional chemical beauty products & have amazing research that helps all consumers. 

Phyto-Pigments™ Makeup Collection

Academy Award winning actor, Founder of green beauty platform Goop & Creative Director of Juice Beauty - Gwyneth Paltrow & Juice Beauty’s scientists have developed a new collection of high performance & long-lasting makeup made with certified organic, vegan & natural ingredients. 

An actress frequently on camera & at red carpet events, Gwyneth Paltrow has long worried about the effects of frequent makeup use — everything from its impact on women's hormones to the potential for premature aging. “I wear makeup heavily in my work,” she explains. “And now that I’m post-40, I’ve started to wear it more often in my day-to-day life. But once my lifestyle website Goop started investigating toxicity in these products... I was stunned. I genuinely thought makeup was safe, but that’s not the case.” Gwyneth explains how she “naively” believed in the cosmetics industry to regulate the ingredients in their products, because how, in 2016, is it still legal for women to unknowingly slather tire lubricants, artificial dye and carcinogens on their face?
“When we were introduced to Juice Beauty, we were amazed at the efficacy of their products, which contain certified organic ingredients & we are thrilled to be partnering with them in both make-up & skin care.”- says Gwyneth Paltrow.

Under Gwyneth's creative leadership, Karen Behnke & Juice Beauty’s scientists have developed the new collection of high performance makeup made with certified organic ingredients. The line has a luxe feel and it is vegan, cruelty free & non-toxic. The two California entrepreneurs bonded over their love for eco-chic living with true dedication to sustainability which gave rise to this long term partnership. 

Juice Beauty Phyto-Pigments™ Makeup Collection is formulated FREE FROM: parabens, petroleum, pesticides, propylene or butylene glycols, phthalates, sulfates, PEGs, TEA, DEA, GMO, silicones, gluten, artificial dyes, or synthetic fragrances. 



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