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We understand Sensitive Skin

Created for sensitive skin, Pai is a natural, vegan, totally organic range of nourishing skincare from England. All Pai products are formulated with sensitive & allergy-prone skin in mind. Sensitive skin comes in many forms – whether dry or oily, youthful or mature. Pai range of solutions are tailored to meet the needs of each – so sensitive skin sufferers are in safe & soothing hands.

Pai (a Maori word meaning 'goodness') believes that the natural world provides us with all the goodness our skin needs. Pai philosophy is dedicated to producing high performance products that won't irritate your skin. That's why Pai only uses premium-grade organic ingredients & avoids both synthetic & natural irritants.

Sarah Brown, the founder of London-based Pai Skincare, was first inspired to create a natural skincare range after years of suffering from a bad skin allergy.  Doctors told her that the only treatment was to take high dose anti-histamine tablets on a daily basis. Fed up with popping pills that just masked the problem, Sarah decided to take matters into her own hands. She started researching all the products she used, to see if there were common ingredients triggering her attacks. What she discovered shocked her:

  • Many chemicals used in skin care products can irritate the skin and cause allergies;

  • These toxins can build up in the body and have been linked to wider health problems;

  • Cosmetics companies use these chemicals because they are cheap and extend product shelf life;

  • Many leading natural skin care companies use the same chemicals or worse in their products while making misleading 'organic' claims.

In 2004 Sarah quit her job as Head of International PR for a multi-national wine company and retrained over three years in several cosmetic and natural skin care disciplines. In 2007 she launched Pai - Sarah's goal was to create the cleanest plant-based skin care on the market, with a range of products formulated for people with very sensitive skin.

Sarah says: "Before developing a skin allergy, I was your average beauty consumer, mixing and matching products with little consideration for what they contained. After years of research, trials and skin tribulations I discovered the remedial and rejuvenating powers of natural ingredients and Pai Skincare was born."

Pai manufactures all of its products in its own manufacturing and distribution base in West London. Every Pai Skincare product is unique and the result of the company hard work, dedicated in-house research and rigorous testing to ensure the formulations are the cleanest on the market.

Pai believes that the impact we have on our natural environment should be minimal. Therefore the company  sources all ingredients and packaging materials from companies that respect the world around us. 

Today Pai sells in over 40 countries, has received many industry awards and glowing write-ups from the leading beauty editors and have thousands of satisfied customers around the world. Loved by eco-concious celebrities as Natalie Portman (who is also vegan) and Miranda Kerr.

All Pai products are certified organic by the UK Soil Association. They do not contain any synthetic preservatives or other chemical nasties and are FREE FROM: Acohol, Artificial fragrances, Formaldehyde, Sodium Lauryl Sulfate, Parabens, Phenoxyethanol, Petrochemicals, Phthalates. Pai is Vegan and Cruelty Free.



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