The Rahua® (ra-wa) name is derived from the rare ungurahua nut, found in the Amazon rainforest. Rahua oil is a highly effective treatment for transforming dry, damaged hair, giving it noticeable shine & health and nourishing & soothing skin.
Rahua products - known for their pure ingredients & unparalleled performance - would not be available today if not for a marvellous confluence of events.
Fabian Lliguin, a renowned hairstylist & colourist in New York City was visiting the Amazon rainforest as an environmentalist, educating indigenous people about their land rights & human rights when he realised he was surrounded by women with fantastically long, lustrous hair that cascaded.
The secret, the women told Fabian, was rahua oil. For centuries the members of the tribe, who live deep within the rainforest, had relied on this oil to nourish their hair & skin.
The women gave Fabian one bottle of rahua oil, which he carefully transported back to New York in his suitcase. In his salon on Fifth Avenue, he decided - as an experiment, and without any expectations - to use the oil as a treatment for a client with extremely dry, damaged hair. After 10 minutes, her hair was completely transformed: from brittle & lifeless to healthy, shiny & bouncy. Fabian was as shocked as his client. Here was solid proof that this ingredient, used for centuries, produced tangible results.
Fabian knew he had something very special on his hands & knew too that he needed to handle it with respect. Rahua oil was -and is- produced by the Quechua-Shuar tribe in the same complex, ritualistic & sustainable fashion it has been for generations. Fabian, who had long worked to support the rainforest’s indigenous people, didn’t want to disrupt this process.
In 2008 Anna Ayers - Fabian’s wife & business partner - came onboard, joining her expertise as a fashion designer & New York-based trend forecaster to Fabian’s as a hairstylist & colourist to design a purposeful beauty experience for consumers around the world.
Together they launched the Rahua brand, drawing on the wisdom of a legendary people to formulate a singular line of innovative, plant-based products to heal, nourish, beautify & transform.
Today, more than 500 families from the Quechua-Shuar, Achuar, and neighbouring tribes work with Fabian & Anna to cultivate the rainforest grown ingredients used in the Rahua hair care collection.
Rahua luxurious collection of 100% natural hair care is also celebs beauty favourite - Gwyneth Paltrow, Madonna, Emma Watson, Megan Fox, Jennifer Lopez, Miranda Kerr -love to use it to keep their hair naturally healthy, shiny & lustrous.
Sustainability
