Potent. Non-toxic. Bioactive. The next generation in modern skincare.
YÜLI is an innovative, high-performance, cleanly formulated skincare line based in the USA. YÜLI was born from an idea that began when a group of friends shared an ambitious dream of launching a revolutionary line of highly effective products of uncompromising quality. As skincare enthusiasts from demanding corporate professions, they designed their products to address the importance of providing dependable & reliable high-performance skincare that would allow modern consumers to put their best face forward. To accomplish this goal, they focused on integrity: sustainable production, fresh bioactive ingredients of the most exceptional high-grade purity, and the latest cutting-edge green biotechnology. Today, that dream continues to grow & the core team now consists of chemists, nutritional scientists, and former investment bankers & management consultants whose combined talents continue to drive this unique & ever growing line of innovative, intelligently designed products for the modern consumer.
Yun Li is the one of the co-founders of YÜLI. Every day she leads a team of biochemists & skincare experts in meticulously researching & developing each detail of every product. She is a chemist by profession with degrees in Chemistry & Natural Sciences. Yun comes from a long line of traditional medicine practitioners & has applied her knowledge of ancient remedies with her modern scientific knowledge to formulate truly effective, high performance, nontoxic skincare.
Yun’s passion in skincare stems from her own affliction with severe acne & troubled skin. Since her early teens, she has battled unrelenting break outs, cystic acne, severe scarring, irritation & stress damage that left her searching far & wide for something that would work. Drugstore products were ineffective at best & exacerbated her problems at worst. Dermatologists prescribed rounds of antibiotics, injections & retinoid creams that only offered temporary relief, never addressing the root causes. Following two grueling rounds of Accutane that wreaked havoc on her body & sidetracked her modeling career in New York City, Yun became determined to personally develop the products she had been searching for by studying skin & health, and enrolling in school, where she went on to receive dual degrees in Natural Sciences & Chemistry.
Yun studied & worked with botanists, herbalists, chemists, aromatherapists & holistic health practitioners to advance her understanding of botanical ingredients & their effect on skin health. Throughout the years, Yun has lent her expertise of skin science & dermatology to mass market and niche skincare brands. These experiences advanced her grasp of cutting-edge skin technology & gave her access to some of the rarest, highest grade botanical ingredients. From there she developed benchmarks in formulating the best ways to express & deliver the beneficial effects of raw ingredients. She realised there was an absence of cleanly formulated lines that embraced green technology & began developing these products herself. Soon her friends began to rely upon her to make products for them which quickly replaced their previous products because they realised what Yun made was truly remarkable: dependable, luxurious high-performance products made without any toxic ingredients that delivered results that were simply unparalleled. These were the beginnings of YÜLI.
To achieve these goals, YÜLI merges advanced biotechnology with clean formulations that use the purest, highest-grade of ingredients.
Key Product Philosophy:
Clean Efficiency: products are formulated for optimised efficacy. Each ingredient is purposefully chosen in the optimum concentration & treatment to work in synergy together & provide your skin with the ultimate treat. YÜLI doesn’t believe in putting in anything that doesn’t directly help your skin. Even the wonderfully fresh scents in their products are just a byproduct of the beautifully composed blend of exquisitely high-quality ingredients chosen for their skincare benefits.
Ingredient grade: products must be formulated with ingredients that are safe enough for consumption. If you can’t eat it, why put it on your skin? All ingredients are sourced from YÜLI own land or through exclusive partnerships with sustainable organic & wild-crafted farms. YÜLI fosters close relationships with the farms & initiatives they work with to ensure only the purest, freshest ingredients are used.
Bioavailability- Natural over Synthetic: naturally derived nutrients provide the highest potency & the highest level of absorption without the negative side-effects & irritation synthetically derived nutrients can provide. In this regard, YÜLI products are made from organic or wild-crafted ingredients that are bio-dynamically grown without chemicals or pesticides in sustainable environments. All ingredients are handpicked at their peak of ripeness where they are most bioactive so that their nutrients & energy are the most abundant.
Safe & Effective Natural Ingredients: YÜLI uses safe, all-natural ingredients because these are best for obtaining long-term health for the body & skin. However, not everything in nature is safe, and YÜLI carefully researches & tests each product before they are finalized for the market. For instance, YÜLI does not formulate any facial products with citrus or bergamot essential oils because they cause increased sensitivity to UV light which can lead to hyperpigmentation. Furthermore YÜLI steers away from wheat/gluten derivatives & other natural ingredients shown to cause skin irritation. YÜLI have stringent ingredient standards even for a natural products company.
Attention to details from conception to your beauty counter: YÜLI make the conscious decision to produce their products in a manner that doesn’t damage or sacrifice the bio-availability & nutrient content of their ingredients. YÜLI products are free of synthetics, fillers & chemicals that are detrimental for the immediate & long-term health of skin. Even YÜLI's extraction & distillation process is ensured to not incorporate the use of any chemical solvents or toxins. YÜLI produces all of their products in-house in small batches in their lab located right on their farm using lean production methods so the bottle you order is always at its most potent. The potency of the product is further ensured by YÜLI UV-deterrent Mirron glass bottles that protect the integrity of the formula.
Innovative & Intelligently designed: YÜLI team comes from a biochemistry background so they approach the creation of proprietary & original formulas with knowledge of peer-reviewed studies & bleeding-edge technology to formulate their products. Their research & development process involves input from botanists, chemists, dermatologists & other scientists. YÜLI also collaborates exclusively with biodynamic farms & chiral labs nationwide to incorporate the newest proven methods & ingredients. As such, YÜLI products are innovatively produced to truly stand out.
Sustainable + Positive: YÜLI uses the greatest ingredients to make the best products available but their reach extends beyond the bottle. YÜLI believes that running their business in a socially responsible manner isn’t just the right thing to do but is good for business as it keeps the team happy, positive & creative. All operations are conducted under efficient carbon neutral technology & source from organic + wild-crafted suppliers who implement sustainable practices. YÜLI is also a cruelty free company & doesn't work with any labs that test on animals.
FREE FROM: synthetic fragrances, phenoxyethanol, PEG’s, aluminium, nylon, sulphates, artificial colours mineral oil, silicones, petrochemicals, triclosan, GMOs, urea, PABA, and phthalates, non-food grade alcohol, formaldehyde, hydroquinone, benzoyl peroxide, DEA/TEA, propylene glycol.