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About Us ( founded 2011 & operates from Stockholm, Sweden ) is your Scandinavian 24/7 online eco-store for the best in natural organic skincare & non-toxic eco-chic green beauty products. 

This includes finest natural organic face care, body care, men's grooming, eco products for mothers & babies, eco-chic gifts & a first in Scandinavia eco-chic skincare gift box Botanika.

We are committed to offering you a cosmopolitan portfolio of the most innovative & award-winning skincare & green beauty products. Exceptional product integrity is a key criteria for us. That’s why we do not sell any products containing parabens, synthetic fragrances or harsh toxic preservatives. provides an easy-to-use, online shopping experience, simplifying the search for quality natural organic products. Our philosophy is to support healthy eco-friendly living, by offering clean pure products for you & your family.

Alice&White webshop & eco brands have been featured in the leading Swedish beauty- & lifestyle magazines including Damernas Värld, ELLE Sverige, Femina, Women’s Health, Gårds & Gordar, Residence, Plaza Interior, Wellness Aftonbladet, Lifestyle Publishing, Expressen, Lantliv, Må Bra, Mama, Hälsa.
In 2016 also featured in Hannah Sjöström eco beauty book " Naturlig Snygg" /"Natural Stylish"(Bonnier Fakta publishing).

Alice&White is an officially authorized retailer of all brands that we sell & apointed distributor of the British natural luxury brands Mitchell and Peach & Bodhi in Scandinavia and Balance Me in Sweden. is owned by Hedlund Holding AB registered in Sweden (556477-1631 / VAT SE 556477163101). Hedlund Holding AB conducts all activities for

Alice&White- best of natural organic skincare™  is officially registered trademark & copyrighted grafic design owned by Hedlund Holding AB.

Our Founder:
Alice&White is a privately held company of the Swedish-Swiss ecopreneur Lona Darouze - Kémi. She is dedicated to showcase the best of international eco-luxury brands in Sweden & Scandinavia to make sure the latest & the finest from the green ethical skincare is available for Nordic customers via

Alice&White web-shop is recommended by the top Scandinavian press:

Top 5 reasons to shop with us

Alice&White offers an easy and convenient way to shop for high-end natural organic skincare products. None of our products contain the usual chemicals, toxic residues or synthetic ingredients of questionable reputation found in most mass-produced cosmetics today. All our products are cruelty free and none of our brands are animal tested. We regularly update our selection to bring you more great natural organic brands.

Alice&White offers you:

Toxin-free products: All our organic and natural skincare products we stock, are subject to strict checks ensuring they are free from harmful ingredients such as parabens, SLS or phthalates. The complete ingredient list is provided for each product in our website so you know exactly what they contain.

Free & fast delivery: Shipping is FREE for all orders within Sweden, and most orders are dispatched within 1-5 days.

For an additional fee we offer fast delivery with FedEx within all Scandinavian countries & secure & fast delivery worldwide.

We offer FREE INTERNATIONAL worlsdwide delivery on all orders over 1500 SEK.

Samples & Trial Sizes: We offer free samples with every order & affordable trial size products for purchase. (Sorry, free samples are not available with sale itemes & Botanika subsciption box).

We always try to personally adjust your "goody-bag", but should you be interested in a particular product, just write your request on your order, and we will do our best to ensure the product is included in your order. Note: If you have any allergies or hypersensitivity, we recommend that you check the contents with us or through the product pages. When testing a new product, we recommend you apply a small amount to your wrist to check for sensitivity.

Authorized retailer: Alice&White is an authorized retailer of all brands that we sell. We always buy directly from the original manufacturer or through their authorized distributors. 

Reliable customer service: We try to answer all enquiries within 24-48 hours ( sorry it it can take some longer time on very busy weeks!). Our  customer service team aims to resolve any customer issues quickly & effectively. 

Our ingridients policy: what we avoid
We have the strictest criteria for selecting our range of natural and organic cosmetics. We scrupulously check the ingredients, origin and effectiveness of each product before they make it to our stock. We provide the full list of ingredients and as much information for each product on our website so our customers can make informed choices. In our products you will find:
No SLS (sodium lauryl sulfate)
No harsh detergents
No parabens
No petroleum
No artificial colours
No artificial fragrances
No artificial preservatives*
No GM, pesticides or herbicide residues
No toxins or harmful synthetics
No formaldehyde, UREA, DMDM, PVP, PVC, phthalates, triclosan, hydroquinone
No wasteful packaging and when possible 100% biodegradable/recyclable
No animal ingredients with only a few exceptions (such as milk extracts or beeswax)
No animal testing or any type of cruelty

Enjoy shopping at!

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